It also helps users better understand your product in the context of the marketplace. Incorporating comparison keywords into your growth strategy, especially if your market is heavily saturated with competitors, can help improve your organic search visibility and traffic. Google continuously gets better at understanding the various user end goals (not just the intent) behind search queries and tailoring search results pages to cater to different “perspectives” around a specific term.
Whether you’re optimizing a website with a view to selling a tangible product, service, or digital service (such as SaaS), no organic product marketing strategy is complete without incorporating comparison keywords.
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